Travel Communication - What’s New?

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Travel Communication - What’s New?

Friday, July 10th, 2009 Subscribe To Our Feed

The holiday and travel industry is among the most rapidly developing out there. This is necessary because of the level of competition in the industry and the evolving travel tastes of consumers. A lot of companies are quickly finding that their practices are outdated and their potentially customers are going else ware because they are being reached quicker and other companies have more efficient methods of letting their customers know what is going on during every step of their booking. Lets take a closer look at what methods travel companies are now calling upon to communicate with their customers better

Email. Although email is not the most modern of technologies, it is still evolving all the time and companies are increasingly finding new uses for it. Those companies who have embraced this technology, such as Oceania Cruises, are using it to attract customers via newsletters etc, arrange travel bookings, deal with customer enquiries instantly, provide up to date information to customers on their booking and send out billing info to name a few.

Booking over the net. I recent years there have been lots of companies in the travel inductsy who have realied just how beneficial it is to have an online booking system that does not rely on back and forth emails and phone calls. The modern customer is a lot more discerning than they used to be and are moving towards the more simple, less time consuming methods of making their booking which these systems can offer. Obviously this is used alongside other communication methods but companies who do not adopt this, especially in the luxury cruises sector, will soon struggle

Social media. There has been a lot of unavoidable buzz about social media and also a lot of criticism with regard to its actual potential. However, companies that are at the top of their game or willing to keep an open mind, like Oberoi Nile Cruises, are reaping the rewards by communicating with potential customers on their own level and in an informal setting. Twitter is one of these social media tools that has been put to good use by a number of travel companies who blog about their offers, news and destinations to attract new customers

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