An Aroma to make you want a holiday!

« « P&O See Record Cruise Bookings | How to Meet Your Perfect Partner on Holiday » »

An Aroma to make you want a holiday!

Saturday, July 11th, 2009 Subscribe To Our Feed

This new creation has all come about because of the recession, the travel agents need to get some higher conversion rates, and this technique appears to be working. Well these naughty travel agents have been using some specific aroma’s to make us want a holiday. All that these aromas are supposed to do, is just remind us of a previous holiday.

Encouraging people to book holidays can be a quite a task unless they have already made up their minds. But these new aromas in the office, although subtle may be enough to push someone over the line and into a holiday deal. Some of these aromas that are being used include; orange groves for a Mediterranean feel freshly mown grass for golfers and a Pina Colada’s for romantic breaks. Barbados holidays have benefited from all kinds of sales techniques; they seem to be one of the most popular holidays this year.

Thompson has claimed that Coconut is the best choice and used frequently throughout their shops. This particular smell is that of Sun Cream Lotion, a very clever way to get people thinking about the sun and the sea. First Choice have been a little more innovative with there smell, using that of ice cream to entice families on holiday. Caribbean holidays sales recently have been doing very well.

However it has not been the Travel Agent who has first come up with this idea to play with our noses to increase sales. Travelodge were the first to come up with this innovative idea. In order to make there customers stay an easily remembered one, they used the aroma of apple pie or grass.

So how does this actually help them to boost sales? Well it is relatively clear; some smells can quickly call on the memory to remind us of times we have had in the past. We might be able to notice the aroma when we walk in, but we wont be able to immediately tie it with a place or location. Basically what happens is the Aroma causes an emotional response which triggers a subconscious memory of a past holiday. So try St Lucia holidays for that relaxing experience, and a relaxing new aroma!

Share and Enjoy: These icons link to social bookmarking sites where readers can share and discover new web pages.